Created the world’s first ‘wipeable onesie’ for hungover, sofa eating Brits on New Year’s Day, delivering 120 pieces of earned media coverage, 600,000 organic social shares, a 93 per cent category share of voice and a record day of sales (up 50,000 pizzas on the year before). It even became The Sun’s Snapchat Story on New Year’s Day, which was promoted to every user in the country (for free).