Used the power of Mickey and Minnie Mouse to help teach kids vital rules of the road in a campaign that saw the characters added to a road signs by the country’s official road sign designer. The road signs formed part of a wider with road safety charity Brake to show the positive influence of Disney Junior TV shows in teaching kids valuable life lessons. The initiative generated over 200 pieces of coverage and generated over 1.3 million podcast downloads, reaching half of the total parent audience available. The signs went on display in the Design Museum in 2020 as part of the Margaret Calvert OBE exhibition.