Called on sporting organisations, clubs and individuals to remember the sportsmen who gave up their lives for the country to unite Great Britain in commemorating the 100th anniversary of the Battle of the Somme. Every organisation from the Premier League to the ECB, every club from Liverpool to Manchester United and every major sportsperson from Andy Murray to Gareth Bale marked the anniversary with Somme stories, driving over 1,200 pieces of coverage including live shows of support at major sporting events from the Premier League to the European Championships.