Kicked off Budweiser’s sponsorship of The FA Cup by broadcasting the first ever live football match on Facebook — the ‘first kick’ FA Cup match between non-league Ascot United and Wembley FC. The game generated headlines around the world with 150,000 people tuning in to the game through Budweiser’s Facebook page and 1,149 people cramming through the gate (at a 90-person average attendance ground).