Celebrated 90 years of Mickey Mouse by bringing together some of the world’s most famous faces to pay tribute to the cultural impact of the world’s most famous mouse. Convinced stars including Kate Moss, Heidi Klum, Mark Hamill, Tinie Tempah, Phillip Schofield and Hayley Atwell to waive their fees and feature in a series of portraits by photographer Rankin for free, which then became part of a commemorative 90th anniversary book sold through eBay. The activity generated over 500 pieces of earned media coverage, over two million social shares and trended worldwide, with book sales raising thousands of pounds for children’s charity Together for Short Lives.