Launched Domino’s new TV ads and THE OFFICIAL FOOD OF EVERYTHING platform by creating, producing and releasing a line of greetings cards so people can give the gift of pizza for every occasion from birthdays and anniversaries to hangovers and break-ups. The PR idea put the Domino’s ads in over 100 earned media spaces and drove 10,000 people to a bespoke Domino’s site in the first 30 minutes of release.