Helped make Heathrow the most Instagrammed airport in the world by inviting some of the world’s biggest street artists to recreate their most Instagrammed artworks in Heathrow terminals. In its first month the campaign generated over 300 pieces of earned media coverage from ITV News to Los Angeles Daily News, over 100,000 posts, 600,000 (organic) Insta video views and a 20 per cent increase in #Heathrow engagement. The street art has been made a permanent fixture at the airport to turn passengers into positive social ambassadors with every flight.