Brought the outdoors indoors with Big Bugs on Tour - an 18 month integrated live experience, PR, digital and advertising campaign at intu shopping centres. The campaign was launched by Chris Packham, with 12 supersized British bugs including the honeybee, butterfly and the hornet taking over centres nationwide. The campaign generated over 300 pieces of coverage, increased footfall by 5 per cent, shopping centre dwell time by 70 per cent and spend by 25 per cent.