Worked with multiple agency and production partners to celebrate the 95th anniversary of Winnie the Pooh by recreating his tree house in the Hundred Acre Wood and listing it on Airbnb. The global campaign included inviting influencers from around the world to book a virtual stay in the house before it officially opened to the public, with TV star Holly Willoughby and her family the first to stay in Pooh’s home. The campaign generated over 3,000 pieces of coverage from ITV’s This Morning to Good Morning America, trended globally and was so popular it is (hopefully) becoming a permanent fixture in the woods.