Launched augmented reality app Aurasma through a creative programme of brand partner activity that included staging the first ever AR gig to release Ed Sheeran’s ’Watchtower’ through poster sites, taking over landmarks around the world with a ‘gorilla’ marketing AR stunt to celebrate 50 years of the Rolling Stones, letting kids play with Power Rangers toys without opening the box and turning Budweiser beer mats into The FA Cup to promote its sponsorship of the competition. In the first 12 months the activity generated over 5,000 pieces of coverage, helped sign up over 1,000 brand partners and drove over five million app downloads.